Pricing
The marketing fundamentals a private practice needs to grow, without the extras you do not need yet. When you have room in the appointment book, add the accelerators and go faster.
Step 1. Where every practice starts
The Website & Follow-up System
Your practice management system looks after people who are already patients. This system looks after everyone who is not one yet: the search that never found you, the call nobody answered, the enquiry that never became a booking. Installed in your practice and run for you.
$385a month
Including GST. No setup fee. No lock-in.
For most practices, one new patient a month more than covers it. It is a business expense, so ask your accountant about claiming it.
- Your clinic website and Google listing. Treatment and location pages built around your practice, set up so Google can read and rank them, hosted and kept current. Yours to keep.
- Missed call text back. Miss a call, a reply goes out in under 60 seconds. Every call, form and message in one inbox.
- Enquiry follow-up and patient campaigns. Enquiries followed up automatically, and the tools to email and text your own patients.
- Review management. Every appointment gets asked, within the advertising rules. Unhappy patients come to you first.
- Booking source dashboard. Which page, ad or search each new patient came from. Call recordings.
What each part actually does
Your clinic website and Google listingA site that gets found by the patient searching for your treatment today, and turns a cautious one into a booked consult.
- A page for each treatment and each location, so a patient knows quickly that you treat what they have and that you are taking bookings.
- Those same pages built the way Google likes them, with titles, headings, images and speed sorted from day one.
- Your Google Business Profile set up and connected to the site.
- Click-to-call, a short enquiry form, and a direct link into the booking system you already use, on every page.
- Fast on mobile, because that is where patients are looking.
- Written to inform rather than to sell, checked against AHPRA and TGA advertising rules before it goes live, and reviewed again when the rules change.
- Hosting, security, backups and content changes handled. New practitioner, new fee, new treatment? Send a message and we change it.
- Yours to keep. The domain, the design, the words.
- This is the groundwork. If you want us to push rankings month on month, that is SEO, below.
Missed call text backThe call your front desk could not take still becomes an appointment.
- Miss a call, and within 60 seconds they get a reply asking what they need and offering a time.
- Works at lunch, after hours, and on the days reception is one person short.
- Calls, forms and messages all land in one inbox, so the reply has somewhere to go.
- Every message logged in your dashboard, so you can check it happened.
Enquiry follow-up and patient campaignsThe tools to follow up every enquiry and market to your own patients, set up and ready to use.
- Every enquiry that does not book straight away is followed up and nurtured automatically until they are ready.
- Send email and text campaigns to your patient list whenever you want, from the same inbox your enquiries land in. Only to patients who have agreed to hear from you, with an unsubscribe on every message.
- Fill a quiet week, launch a new practitioner or a new service, bring back patients who have not been in for a year. A library of campaign templates written and compliance checked for private practice, so nobody starts from a blank page.
- No email platform to buy, no list to export, no subscription that climbs as your patient list grows. It is part of the one monthly price.
Review managementMore reviews on your Google listing, without the risk.
- After an appointment a text goes out with a one-tap link. It asks about the experience of visiting the clinic, never about treatment.
- Outcome testimonials are prohibited in advertising a regulated health service, so a review campaign that fishes for one puts your registration at risk. Plenty of agencies run exactly that campaign.
- Unhappy patients reach your practice manager first, not your listing.
- Review volume and freshness is what moves your ranking, so that is where the work goes.
Booking source dashboardWhich page, ad or search each new patient came from.
- Every call, form and online booking tied back to where it started.
- Call recordings, so you can hear how new patient enquiries are handled at the front desk.
- One screen. No spreadsheets.
Step 2. When you have room in the appointment book
Accelerators
Accelerators run on top of the system and are only sold to practices using it. Ads and rankings bring more people to your door. They land on your website, they ring your practice, and something still has to catch them.
Add one at the start or later, month to month.
Paid Ads
Reach patients at the moment they are looking for care. Google, Meta (Facebook and Instagram), or both.
- Google Ads. For the patient searching right now.
- Meta Ads (Facebook and Instagram). For the patient who has been putting it off.
- Both. Be there when they search, and before they do.
Ad spend is separate and paid straight to Google or Meta. It never passes through us. Every ad is compliance checked before it runs.
SEO
For when you want to own the searches in your suburbs, or across your city.
- Local SEO. Show up on the map where your patients live.
- Full SEO. Rank across your city and get cited in Google's AI answers.
No setup fee. Expect 3 to 6 months before it moves. Anyone who tells you faster is guessing.
Social Media Management
So patients trust you before their first appointment.
- No setup fee. Month to month.
- Content researched, created and edited for your practice. About 12 posts a month.
- Educational rather than promotional, written in your practitioners' voice, and compliance checked before it posts.
How it works
- 1
Practice review.
We show you where your practice is losing patients, then the system running on a real account. You ask the hard questions. If it is not for you, we will say so.
- 2
We build it. 10 to 15 working days.
You fill in a short form. We build the website, the missed call reply, the follow-up sequences, the reviews and the dashboard, run the compliance check, then connect it all and test it.
- 3
Launch call.
We walk your team through it and hand it over.
What the first months look like
Month one
The system goes live.
Build, compliance review, launch. Your Google Business Profile is rebuilt, the site is live, the missed call reply is running, and the dashboard starts recording where enquiries come from. Enquiries that would previously have sat over a weekend get a reply the same hour.
Month two
The pattern starts showing.
You can see in the dashboard which pages and searches bring people in, and hear how enquiries are handled on the calls. Reviews start landing on your listing. This is where most practices decide whether to add an accelerator.
Month three
It becomes predictable.
Enough in the dashboard to read a pattern rather than a week. Reviews are accumulating on your listing, and the pages Google took time to pick up are starting to bring people in.
What none of that gives you is a number. How many appointments this fills depends on your market, your fees, your capacity and whether your team works the enquiries. Anyone quoting you a patient count before they have seen your account is guessing.
Questions about the price
Is GST included?
Yes. $385 is the number you pay.
What is the catch?
The website stays live while you are on the plan. Stop paying and the site, the missed call reply and the dashboard stop too. You keep the site files, the domain, your patient data and your reviews, but the system is what you are renting.
What happens if we leave?
You tell us, and it stops at the end of the month. We hand over your site files, your domain, your patient list and your reviews. No exit fee, no cancellation period.
What do the accelerators cost?
Each one is a flat monthly fee, including GST. The ad channels carry a one-off setup fee; SEO and social do not. Ad spend itself goes to Google or Meta, never through us. Request pricing on any accelerator and we will send it through before your practice review.
Are changes and hosting extra?
No. Hosting, security, backups, updates and content changes are all in the $385. New practitioner, new fee, a treatment page that needs rewording? Send us a message and it gets done.
Do we have to run ads?
No. Most practices start with the system on its own and add ads when they want more than it brings in.
Is SEO slow?
Yes. Three to six months before you see it move, sometimes longer in a competitive area. That is why it is an accelerator and not in the core plan.
Is GST really included, and is there really no setup fee?
Yes to both, on the Website & Follow-up System. Most agencies in this market quote excluding GST and charge a one-off onboarding fee on top, often around $1,000. Worth checking when you compare. The ad channels do carry a setup fee and we say so.
Why is this cheaper than other healthcare agencies?
Because it is the same system every time rather than a custom job. The website, the missed call reply, the follow-ups, the reviews and the dashboard are built the same way for every practice and then adapted to yours. Agencies charging four figures a month are usually selling a plan written from scratch and an account manager to go with it. If that is what you want, we are not it.
Is compliance review really included, or is it an add-on?
It is included on everything we publish. Every page, ad and campaign is checked against AHPRA and TGA advertising requirements before it goes out, and again when the rules change. It is not a legal opinion and it does not replace your own judgement. But nothing goes live without it, and we will not publish something we think would fail.
Can we just buy the website?
No. A website on its own is a brochure. The system is the product.
Can we add or drop an accelerator later?
Yes. Add or drop at the end of any month.
How long does the build take?
10 to 15 working days from the day your onboarding form is in. A clinic site carries more pages than most, and everything goes through a compliance review before it publishes.