Social media that makes patients trust you before their first appointment
Someone has been given your name, or found you on the map. Before they ring, they do what everyone does: they look you up. What they find in the next thirty seconds decides whether they book with you or keep looking.
We research what works for your kind of practice, create the content, edit what you send us, and post it so your pages show a practice that is active, real and worth trusting with something they are nervous about.
The evening a patient checks all three
- Clinic oneLast post 2022
- Clinic twoA logo and a phone number
- Gets the callClinic threeFirst-visit explainer, room tour, new practitioner
The patient you lost without knowing why
Three clinics come up for the same treatment. The fees are similar. That evening the patient checks all three.
One page has not posted since 2022. One is a logo and a phone number. One has a practitioner explaining what a first appointment involves, a short tour of the rooms, and a post about a new practitioner joining last month.
The third one gets the call. Not because of the marketing, and not because the care is better. Because it was the only one that felt like a real place run by real people.
What we can and cannot post, and why it still works
This is the part every clinic asks about first, so here it is up front.
We do not post patient testimonials about treatment or outcomes. We do not post before and after imagery that implies a clinical result. We do not name prescription-only medicines. We do not make claims about effectiveness that are not supported by evidence, and we do not use the word cure.
That rules out most of what agencies post for clinics. What is left is the content patients actually respond to: your practitioners explaining things clearly, what a first visit involves, how to prepare, what a condition really is, who works there and what the rooms look like.
Educational content builds more trust than a testimonial ever did, and it does not have to come down when somebody complains.
New here? The Patient Engine is the system every accelerator runs on. A website built to convert, a reply on every missed call, follow-up until the appointment books, recall campaigns for your existing list, and a dashboard that shows where each patient came from.
What it looks like when someone is running your pages properly
- Content built to make you the safe choice.Before we post anything, we work out what a patient in your area needs to see to pick you. Expertise, care, the rooms, the team, what happens at a first appointment. Every post is doing one of those jobs.
- Formats researched and tested for your kind of practice.What works for an allied health clinic is not what works for a surgical practice. We look at what is working now, test formats on your pages, and keep the ones that get attention.
- Your practitioners on camera, edited properly.A phone video of a practitioner answering the question they get asked ten times a week becomes the post that brings in next month's patients. We do the editing, you do the talking.
- Content we create for you.Explainers, first-visit guides, what to ask before a procedure, seasonal reminders, practice news, new practitioner introductions.
- Written the way your practitioners speak.We learn how you talk on the first call, then write every post in that voice. No stock inspirational quotes.
- Comments and messages watched."Do I need a referral?" gets answered. "What does an initial consult cost?" goes straight into your inbox with the 60-second reply. Anything clinical gets a polite redirect to booking, never an answer.
- Compliance checked before it posts.Every caption, every image, every video.
Your part is smaller than you think
The bit most practices worry about is the bit that is easiest. Once a fortnight, a practitioner records a short answer to a question patients keep asking. On a phone, in the rooms, no script.
Send it to a number we give you. We pick the best, edit them, work out how each one positions the practice, write the caption, run the compliance check and schedule it. Between your clips and the content we create, your pages look like a practice worth booking into.
- 1You record a short answer on a phone
- 2Send it to the number we give you
- 3We edit, caption, compliance check and schedule
- 4Your pages look like a practice worth booking into
What the fee covers
$650
a month. No setup fee. Month to month. Including GST.
- About 12 posts a month across Facebook and Instagram.Enough that anyone who checks sees something recent.
- A content plan for your practice.Formats researched and tested, so every post has a job.
- Your videos and photos edited and optimised.Cropped, captioned, subtitled, turned into posts and reels.
- Content created for you.Explainers, first-visit guides, practice news and team introductions, written in your practitioners' voice.
- Compliance review on everything before it publishes.
- Scheduled and published for you.Nothing for your team to press.
- Comments and messages watched every working day.Simple questions answered as you. Enquiries into your inbox with the 60-second reply. Anything clinical redirected, never answered.
- Your profiles tidied up.Bio, cover, contact buttons, services listed, booking link, so the page looks right before the first post goes out.
- A short monthly note.What got attention, what we are testing next, and any enquiries that came through the pages.
Plenty of agencies charge more than this for a posting schedule built on stock photos, and a fair few of them will happily post something that gets you a complaint.
Is this the right next step for you?
It is right for you when:
- Your system is live and enquiries are coming in.
- Patients compare you against other clinics before they book, and you want the edge when they do.
- Your Facebook or Instagram is dead, dated, or does not exist, and you know it.
- At least one practitioner is willing to be on camera occasionally. We do the rest.
Come back to it later when:
- You need more enquiries first. Social makes you look credible to people already considering you. Paid Ads and SEO are what bring new ones.
- Nobody will go on camera and you have no photos of the practice. We will not post stock images of someone else's clinic, and patients can tell.
How it works
Diagnose. Design. Deploy.
Diagnose
We look at your pages the way a patient would. What is there, what is missing, when you last posted, what other clinics look like. We also flag anything already posted that would not survive a complaint. Then a short call on how your practitioners talk and what they get asked most.
Design
A content plan for your practice: what to show, in what formats, to make a patient choose you. Your profiles tidied. The video drop set up on a practitioner's phone.
Deploy
About 12 posts a month, created, edited, compliance checked and scheduled. Formats tested and the winners kept. Comments and messages watched. A short monthly note on what worked.
Questions practices ask about social
Will it bring in patients?
Some come through, and they land in your inbox with the rest. But that is not the main job. The main job is winning the patients who are already comparing you. Ads and SEO bring the new ones.
Can you post patient stories?
Not about their treatment or their outcome. Those are testimonials, and they are prohibited in advertising for regulated health services. We can post what a first appointment involves, what a condition is, and who your practitioners are, which is what people are looking for anyway.
What about before and after photos?
Not if they imply a clinical result, which is nearly always what they are for. There are narrow exceptions depending on the treatment and the setting, and we will walk through where the line is for your practice on the call rather than guess here.
Do we need to be on TikTok?
No. Facebook and Instagram are where patients check a clinic. If that changes, we will tell you.
Who approves the content?
You do. Anything clinical carries a practitioner's name and is approved before it goes out. Everything else goes through our compliance review and then to you.
Will you reply to comments as us?
The simple ones, yes. Whether you are taking new patients, whether a referral is needed, where to park. Anything about a person's condition or treatment goes to your inbox with a polite note that it is not something to discuss in comments.
Can our team still post?
Of course. It is your page. We work around you.
Is there a contract?
No. Month to month.