Reach patients at the moment they are looking for care
Google Ads catch the person searching for your treatment right now. Meta (Facebook and Instagram) ads reach the one who has been putting it off. We run one or both on top of your system, so every click lands on a page built to convert and every enquiry gets a reply in under 60 seconds.
Our management fee is 12% of spend, when most agencies charge 15 to 20. And we will tell you when ads are the wrong answer. Sending paid clicks to a website that does not convert is our least favourite way to take your money.
You have probably tried ads already
Most practices have. Boosted a post because Facebook suggested it. Set up a Google campaign one evening. Maybe paid an agency for a few months.
And most of the time it went like this. The budget disappeared. A few enquiries came in, half of them people who wanted something you do not offer. Nobody could tell you which appointment came from which ad. When you asked, you got a report full of impressions and click-through rates instead of an answer.
Sometimes there is a worse version. The ads brought enquiries, and then the account got suspended, or a colleague pointed out that the copy would not survive a complaint.
None of that means ads do not work for private practice. It means the ads were sent somewhere that leaked, or written by someone who did not know the rules.
The two things most clinic campaigns get wrong
They are pointed at a home page.
A paid click landing on your home page is a click paying for a tour. Someone searching for one treatment should land on a page about that treatment, in their area, with one clear way to book.
They are written for a marketer, not a regulator.
Google restricts how healthcare and medicines can be advertised. Meta prohibits ads that imply knowledge of a person's health, which rules out most of the copy an agency will instinctively write for a clinic. Getting an account reinstated takes longer than getting it right the first time.
The gap between the practice that profits from ads and the one that does not is rarely the ad. It is what the click lands on, and whether the campaign was built to survive.
New here? The Patient Engine is the system every accelerator runs on. A website built to convert, a reply on every missed call, follow-up until the appointment books, recall campaigns for your existing list, and a dashboard that shows where each patient came from.
Why ads work now when they did not work before
An ad's job is to get a patient to click. That is the easy part. Then three things have to happen fast, and this is where most clinic campaigns die.
- 1
The page has to earn the enquiry.
On your system, every campaign gets its own landing page: one treatment, one location, one clear next step, and the information a nervous patient needs before they will give you their number.
- 2
The enquiry has to be answered before they ring the next clinic.
The form comes in at 7pm. On your system, a reply goes out in under 60 seconds and the follow-up chases it until it books or says no.
- 3
You have to know which ad paid for itself.
Not clicks. Booked appointments. The booking source dashboard ties every call and form back to the ad that bought it, with the recording, so you can hear the quality for yourself.
That is why we only run ads for Patient Engine clients. With the system underneath, ads compound. Without it, they leak.
Compliance is part of the campaign, not a review at the end
Every ad, every landing page and every extension is checked before it runs, against the same rules we apply to the rest of your site.
- No patient testimonials about clinical outcomes, and no before and after imagery implying a result.
- No prescription-only medicines named or alluded to in anything aimed at the public. This is the one that catches weight-loss and cosmetic clinics most often, and the penalties are not small.
- No claims of superiority or expertise we cannot support, and no use of protected titles a practitioner does not hold.
- Terms and conditions stated on any offer, discount or bonus, in the ad or one click away.
- Meta campaigns written so they do not imply knowledge of a person's health, which is both a platform rule and the difference between an ad that runs and an account that gets restricted.
If you ask for something that cannot run, we say so before we build it.
The two channels, and the order to climb them
Not every practice should start on both. This is the order budgets should climb, not the order agencies like to sell it.
Google Ads
For the patient searching right now. Your treatment and your suburb, typed at nine at night by someone who has decided to do something about it.
$850
a month, or 12% of ad spend, whichever is higher.
$1,200 one-off setup. Including GST.
Start here if you want enquiries from people already looking for what you do.
Meta Ads (Facebook and Instagram)
For the patient who has been putting it off. Not searching yet, but ready to be reminded that the thing they have been ignoring has a straightforward next step.
$950
a month, or 12% of ad spend, whichever is higher.
$1,200 one-off setup. Including GST.
Add this for treatments people consider for months, and where an educational video does more work than a search ad ever will.
Both
For owning your market. Be there when they search, and before they do. Someone who watched your explainer last week clicks your Google ad this week without hesitating.
$1,500
a month, or 15% of combined ad spend, whichever is higher.
$1,800 one-off setup. Including GST.
Google and Meta managed together, with retargeting across both and one cost-per-booking report instead of two dashboards.
Ad spend is separate and paid straight to Google or Meta. It never passes through us.
Work out the fee at your spend
Monthly ad spend, paid straight to the platform. The fee is the monthly minimum or the percentage of spend, whichever is higher.
- Google AdsMonthly minimum applies$850
- Meta Ads (Facebook and Instagram)Monthly minimum applies$950
- BothMonthly minimum applies$1,500
What the fee covers
Most agencies charge 15 to 20% of spend for this scope, and plenty add a contract on top. Ours is 12%.
- A full campaign build, not a template.Search, branded, competitor and retargeting campaigns on Google. Educational and retargeting campaigns on Meta. Built for your treatments and your area.
- Landing pages that turn the click into a booking.One per campaign, wired to your inbox, your calendar and the 60-second reply.
- Compliance review on everything before it runs.Copy, creative, landing page and offer terms.
- Spend protection.Negative keywords, location and time filters, and a weekly cull of the searches that waste money. For clinics that is a long list: people looking for public options, jobs, or a condition you do not treat.
- Tracking that names the appointment.Every call and form tied to the click, campaign and keyword that bought it.
- Weekly optimisation.Bids, ads and audiences adjusted every week, not once a quarter.
- Fresh creative on Meta every month.New angles and footage, because people stop seeing the same ad after a fortnight.
- One monthly report you can read at a glance.Spend, enquiries, booked appointments, cost per booking by channel, and what we are changing next.
Should you even buy ads?
Sometimes ads are the right next move. Sometimes they are an expensive way to find out something else is broken.
Ads are right for you when:
- Your Patient Engine is live and enquiries are converting into booked appointments.
- You have capacity in the book in the next month, or a practitioner whose diary is not full.
- You want to grow a specific treatment, or reach a new area.
- A competitor is bidding on your practice name.
- The value of one patient over their course of care covers a meaningful share of a month's spend.
Fix something else first when:
- Enquiries already arrive and die waiting for a callback. Ads will just make that happen faster.
- The book is full for the next six weeks. Ads bring patients you cannot see.
- Your existing patient list has not been contacted in a year. Recall is cheaper than acquisition, and it is already in your plan.
- You are hoping ads will replace reviews, rankings and a site that converts. They multiply what is already there.
If you are in the second group, we will say so on the review call and tell you what to do instead. It costs us a sale. It saves you a few thousand dollars.
How it works
Diagnose. Design. Deploy.
Diagnose
We audit where your patients come from and where the enquiries leak before you spend a dollar. If ads are not your bottleneck, we will say so and point at what is.
Design
Channel mix, budget and campaign structure mapped to your treatments and your market. Landing pages built. Everything through compliance review. Tracking wired so every enquiry traces back to the click that bought it.
Deploy
Campaigns launch in stages. Optimisation runs weekly. You get one monthly report with cost per booking by channel and what we are changing next.
Questions practices ask about ads
How much ad spend do we need?
It depends on your treatments, your area and how many clinics are bidding on the same searches. We will give you a straight number on the review call, and we will tell you if it is not worth starting yet.
How does the 12% work?
You pay the monthly fee or the percentage of spend, whichever is higher. Spend $4,000 a month on Google and 12% is $480, so you pay the $850 minimum. Spend $12,000 and 12% is $1,440, so you pay $1,440. Our fee only climbs when your spend does, and your spend only climbs when the bookings are worth it.
Why is your fee lower than other agencies?
Because the Patient Engine does half the work. The landing pages, the follow-up and the tracking are already built. We are managing campaigns, not rebuilding your funnel every month.
How soon will we see enquiries?
Google can bring enquiries in the first couple of weeks, once the campaign has learned what works in your area. Meta builds more slowly, because it is reaching people who are considering rather than searching. We will not quote a cost per booking until we have run your first month.
Google or Meta first?
Google, nearly always. It catches people already looking. Add Meta for treatments people think about for months, or when you want to own the market rather than share it.
Can we advertise a prescription medicine we prescribe?
No, not to the public. Advertising prescription-only medicines to consumers is prohibited in Australia, and that includes naming them, showing them, or hinting at them in a way a reasonable person would recognise. We can advertise the consultation and the programme. We cannot advertise the drug. Anyone offering to do it for you is putting your registration on the line, not theirs.
Can we run ads without the Patient Engine?
No. Ads send clicks. The Patient Engine turns them into booked appointments. Running one without the other is how practices end up saying ads do not work.
Is there a contract?
No. Month to month. The setup fee covers the build and does not come back if you stop after a month, so do not start unless you will give it three.
Who owns the ad accounts?
You do. They are set up in your name, with your card. If you leave, the accounts, the data and the history stay with you.