For predictable patient flow
Reach patients at the moment they are looking for care
The fastest way to fill a gap in the diary. Set a budget, choose the treatments and the suburbs, and enquiries start in days, not months.
You have probably tried ads already
Most practices have. Boosted a post because Facebook suggested it. Set up a Google campaign one evening. Maybe paid an agency for a few months.
And most of the time it went like this. The budget disappeared. A few enquiries came in, half of them people who wanted something you do not offer. Nobody could tell you which appointment came from which ad. When you asked, you got a report full of impressions and click-through rates instead of an answer.
Sometimes there is a worse version. The ads brought enquiries, and then the account got suspended, or a colleague pointed out that the copy would not survive a complaint.
None of that means ads do not work for private practice. It means the ads sent people somewhere that lost them, or were written by someone who did not know the rules.
Where clinic ad budgets get wasted
The click lands on a home page.
You paid for someone searching for one treatment and sent them to a page about everything you do. They have to go hunting, and most will not. Every campaign should land on a page about that treatment, in their area, with one way to book.
The copy was written for a marketer, not a regulator.
Google restricts how healthcare and medicines can be advertised. Meta (Facebook and Instagram) bans ads that imply you know something about a person's health, which is most of what an agency will instinctively write for a clinic. A suspension costs you weeks, and the reinstatement queue does not care that it was the agency's wording.
The gap between the practice that profits from ads and the one that does not is rarely the ad. It is what the click lands on, and whether the campaign was built to survive.
New here? The Website & Follow-up System is what every accelerator runs on, and every practice starts there. A website built to convert, a reply on every missed call, reviews that keep coming in, and a dashboard that shows where each patient came from.
Why ads work now when they did not work before
An ad's job is to get a patient to click. That is the easy part. Then three things have to happen fast, and this is where most clinic campaigns die.
- 1
The page has to earn the enquiry.
On your system, every campaign gets its own landing page: one treatment, one location, one clear next step, and the information a nervous patient needs before they will give you their number.
- 2
The enquiry has to be answered before they ring the next clinic.
The form comes in at 7pm. The system replies in under 60 seconds and puts it in one inbox. Your follow-up sequences then nurture it until it books.
- 3
You have to know which ad paid for itself.
Not clicks. Booked appointments. The booking source dashboard ties every call and form back to the ad that bought it, with the recording, so you can hear the quality for yourself.
That is why we only run ads for practices on the Website & Follow-up System. With the system underneath, every click has somewhere to land and something to catch it. Without it, you are paying for people who were never going to book.
Compliance is part of the campaign, not a review at the end
Every ad, every landing page and every extension is checked before it runs, against the same rules we apply to the rest of your site.
- No patient testimonials about clinical outcomes, and no before and after imagery implying a result.
- No prescription-only medicines named or alluded to in anything aimed at the public. This is the one that catches weight-loss and cosmetic clinics most often, and the penalties are not small.
- No claims of superiority or expertise we cannot support, and no use of protected titles a practitioner does not hold.
- Terms and conditions stated on any offer, discount or bonus, in the ad or one click away.
- Meta campaigns written so they do not imply knowledge of a person's health, which is both a platform rule and the difference between an ad that runs and an account that gets restricted.
If you ask for something that cannot run, we say so before we build it.
Be there when they search, and before they do
Google Ads
For the patient searching right now. Your treatment and your suburb, typed at nine at night by someone who has decided to do something about it.
Start here if you want enquiries from people already looking for what you do.
Request pricingMeta Ads (Facebook and Instagram)
For the patient who has been putting it off. Not searching yet, but ready to be reminded that the thing they have been ignoring has a straightforward next step.
Add this for treatments people consider for months, and where an educational video does more work than a search ad ever will.
Request pricingBoth
For owning your market. Be there when they search, and before they do. Someone who watched your explainer last week clicks your Google ad this week without hesitating.
Google and Meta managed together, with reminder ads across both and one report instead of two dashboards.
Request pricingEvery price we quote includes GST. Month to month, no lock-in.
Ad spend is separate and paid straight to Google or Meta. It never passes through us.
What your investment covers
- A full campaign build, not a template.On Google: ads for people searching your treatment, ads on your own practice name, ads against competitors, and reminder ads for people who have already visited your site. On Meta: educational ads and reminder ads. Built for your treatments and your area.
- Landing pages that turn the click into a booking.One per campaign, wired to your inbox, your calendar and the 60-second reply.
- Every ad enquiry goes through your follow-up sequences.The same follow-up every other enquiry gets, running on the Website & Follow-up System underneath. Ads bring the volume. None of it sits in the inbox.
- Compliance review on everything before it runs.The words, the images, the landing page and the terms on any offer.
- Spend protection.Negative keywords, location and time filters, and a weekly cull of the searches that waste money. For clinics that is a long list: people looking for public options, jobs, or a condition you do not treat.
- Tracking that names the appointment.Every call and form tied to the click, campaign and keyword that bought it.
- Ads improved every week, not every quarter.More budget to what is working, less to what is not, and the ads themselves reworked as we learn what your patients respond to.
- New photos and video on Meta every month.People stop seeing the same ad after a fortnight.
- One monthly report you can read at a glance.Spend, enquiries, booked appointments, cost per booking by channel, and what we are changing next.
Should you invest in ads?
Sometimes ads are the right next move. Sometimes they are an expensive way to find out something else is broken.
Ads are worth the investment when:
- Your Website & Follow-up System is live and enquiries are converting into booked appointments.
- You have capacity in the book in the next month, or a practitioner whose diary is not full.
- You want to grow a specific treatment, or reach a new area.
- A competitor is bidding on your practice name.
- The value of one patient over their course of care covers a meaningful share of a month's spend.
Fix something else first when:
- Enquiries already arrive and die waiting for a callback. Ads will just make that happen faster.
- The book is full for the next six weeks. Ads bring patients you cannot see.
- You are hoping ads will replace reviews, rankings and a site that converts. They multiply what is already there.
If you are in the second group, we will say so on the review call and tell you what to do instead. It costs us a sale. It saves you a few thousand dollars.
How it works
Diagnose. Design. Deploy.
Diagnose
We look at where your patients come from now, and where the enquiries you already get are going missing, before you spend a dollar. If ads are not the thing holding you back, we will say so and point at what is.
Design
Which channels, how much to spend and how the ads are set up, all planned around your treatments and your area. Landing pages built. Everything through compliance review. Tracking wired so every enquiry traces back to the click that bought it.
Deploy
Campaigns launch in stages. We improve them every week. You get one monthly report with cost per booking by channel and what we are changing next.
Questions practices ask about ads
How much ad spend do we need?
It depends on your treatments, your area and how many clinics are bidding on the same searches. We will give you a straight number on the review call, and we will tell you if it is not worth starting yet.
What does it cost?
A flat monthly fee for managing the ads, plus a one-off setup fee for the build. Ad spend is separate and goes straight to Google or Meta. Request pricing on any of the cards above and we will send it through before your practice review.
What is included in the fee?
The campaign build, the landing pages, weekly improvements, the monthly report and the compliance review on everything. It also runs on a system that already answers and follows up every enquiry it brings in.
How soon will we see enquiries?
Google can bring enquiries in the first couple of weeks, once the campaign has learned what works in your area. Meta builds more slowly, because it is reaching people who are considering rather than searching. We will not quote a cost per booking until we have run your first month.
Google or Meta first?
Google, nearly always. It catches people already looking. Add Meta for treatments people think about for months, or when you want to own the market rather than share it.
Can we advertise a prescription medicine we prescribe?
No, not to the public. Advertising prescription-only medicines to consumers is prohibited in Australia, and that includes naming them, showing them, or hinting at them in a way a reasonable person would recognise. We can advertise the consultation and the programme. We cannot advertise the drug. Anyone offering to do it for you is putting your registration on the line, not theirs.
Can we run ads without the Website & Follow-up System?
No. Ads send clicks. The system turns them into booked appointments. Running one without the other is how practices end up saying ads do not work.
Is there a contract?
No. Month to month. The setup fee covers the build and does not come back if you stop after a month, so do not start unless you will give it three.
Who owns the ad accounts?
You do. They are set up in your name, with your card. If you leave, the accounts, the data and the history stay with you.