About
Growth systems for private practices, built by people who have built the websites
We build and run the Patient Engine, a system that gets private practices found, answers enquiries when the front desk cannot, and follows up until the appointment books. This page is about who is behind it and why it exists.
How it started
Building websites since
2004
John Kiama has been building websites and running marketing since 2004. Over the last few years a growing share of that work has been for healthcare.
Building sites for clinics turned up the same pattern every time. The clinical standard was not the problem. The practice was losing patients in the gaps around the clinical work: the call nobody answered, the enquiry that sat over a weekend, the patient who finished treatment and was never contacted again.
Clinics also had a problem trade businesses do not. Most of the marketing advice they are given, and a good deal of the marketing they are sold, would not survive a complaint to AHPRA. Outcome testimonials, before and after galleries, cure claims, prescription medicines named in ads. All of it common, all of it prohibited.
So we built a system that closes those gaps and stays inside the rules while it does it. That is Practice In Demand.
Practices we have built for
Choice Weight Loss
A conversion-focused website for a medical weight-loss clinic.
See the site
Surgiscope SA
A compliant, conversion-optimised web presence for a surgical provider.
See the site
Mawson Lakes Physiotherapy
An allied health website built around patient enquiry and booking.
See the siteThese were website builds rather than full growth systems, and we say so. They are where the approach came from and why we know what a clinic site has to do.
What we think about marketing for practices
- Most of it is overcomplicated on purpose.Agencies sell confusion, then charge to manage it. A practice needs to be found, to answer, to follow up, and to bring back the patients it already has.
- Speed decides more bookings than reputation does.The clinic that replies first usually gets the appointment. The system replies in under 60 seconds so that is you.
- A website on its own is a brochure.It only earns its keep when it is wired to the intake, the follow-up, the recall and the tracking.
- Compliance is not the obstacle, it is the standard.Marketing that informs a patient rather than pressures one is both compliant and more effective. Every clinic that has had to take down a testimonial page has learned this the expensive way.
- You should be able to see what is working.Every call, form and booking tied back to where it came from. If we cannot show it, we do not claim it.
- You should own your patients.Site, accounts, data, reviews. If you leave, it goes with you.
Who we work with
Private practices where patients choose their own provider and marketing affects how many walk through the door. Owner-led clinics and small groups, usually one to ten practitioners, most often in Australia.
The common thread is a practice that is clinically strong and losing patients somewhere between the search and the front desk.
What we will not do
- We will not lock you in. Month to month, leave when you like.
- We will not publish something that breaches AHPRA or TGA advertising rules, even if you ask us to.
- We will not promise rankings, or patients by Friday, or anything else we cannot put in your dashboard.
- We will not hand you a 40-page report. You get one screen that shows where the patients came from.
The team
John and a small team who build the sites, set up the systems and run the compliance reviews. The people on your practice review are the people who run your account.