Stop paying for every patient. Let Google send them to you.
When someone searches for your treatment in your area, one clinic gets the call. Usually the one at the top of the map. SEO is how you become that clinic, and stay it, without paying per click for the privilege.
It takes months, not weeks. We will say that up front, because anyone who tells you otherwise is about to sell you something.
Search is where the patient journey starts
Most people who end up in your waiting room started on a phone, comparing two or three clinics they had never heard of.
They searched a symptom or a treatment. They looked at who came up on the map, how many reviews each had, and whether the site answered the question they were too embarrassed to ask anyone.
Ranking is not a vanity exercise. It is the difference between being the clinic they ring first, or the one they ring after somebody else has already booked them in.
You have probably paid for SEO before and got a report
Most practices that have bought SEO tell the same story. An agency took a monthly fee, sent a PDF with graphs on it, and nothing on the website ever seemed to change. When you asked what they were actually doing, the answer had a lot of words in it.
The other version is the practice that set up its Google Business Profile once, added a few photos in 2021, and wonders why the clinic down the road with fewer practitioners keeps showing up above it.
Both come down to the same thing. SEO is not a setting you switch on. It is work, done every month, that you can see on your site and on your listing. If you cannot see it, it is not happening.
New here? The Patient Engine is the system every accelerator runs on. A website built to convert, a reply on every missed call, follow-up until the appointment books, recall campaigns for your existing list, and a dashboard that shows where each patient came from.
How a practice ranks, in three parts
Your Google Business Profile.
The map listing. This is where most local healthcare enquiries begin, and Google rewards the profiles that stay active. Categories set right, services listed, hours accurate, photos added, posts published, and reviews flowing in from your Review engine. Done every week, not once.
Pages for every treatment and location you want.
Google cannot rank you for a treatment in a suburb if there is no page about that treatment in that suburb. We build them, written for a patient deciding whether to book and structured so Google can read them.
Authority.
Links from local, professional and industry sites, consistent listings everywhere Google checks your name, and content that answers the questions patients actually type. This is what pushes you past the clinic that has the pages but nothing behind them.
Your system already has the groundwork: a site Google can read, and a Business Profile connected to it. SEO is doing the three things above, month after month, until you own the search.
Content that ranks and does not breach the rules
Healthcare content is the easiest place to write something that ranks well and would not survive a complaint. Symptom pages that promise resolution. Treatment pages that name a prescription medicine. Patient stories that read beautifully and are prohibited.
Everything we publish goes through the same compliance review as your ads. What that leaves is educational content, which is what patients are searching for anyway.
The clinic that explains what a first appointment involves, what a condition actually is, and when it is worth seeing someone, outranks the clinic making claims. It also outlasts it.
Two sizes, depending on how far you want to reach
Local SEO
For owning the map where your patients live. You run one site, you want the map listing at the top for your treatments, and you want the phone ringing from those suburbs first.
$850a month.
No setup fee. Including GST.
- Your Google Business Profile managed every week, so it stays at the top instead of drifting.
- A page for every location you draw patients from.
- Your name, address and phone consistent across every health directory and listing Google checks.
- Every review from your Review engine feeding your ranking.
- A monthly report showing where you rank, in which suburbs, and what it brought in.
Full SEO
For owning your city, and showing up when people ask AI. You cover a wide area or several sites, you want the searches as well as the map, and you want to be the answer when someone asks Google's AI or ChatGPT where to go.
$1,450a month.
No setup fee. Including GST.
- Everything in Local SEO.
- New pages and articles every month, written for the questions patients actually type, and compliance checked before they publish.
- Links from local, professional and industry sites that push you past competitors with more history.
- Your practice and practitioners structured so Google's AI answers and ChatGPT can find and cite you.
- Technical fixes as your site grows.
- A monthly report with the same numbers, across the whole city.
What you will see, and when
SEO has a reputation for being a black box. Ours is not.
- Month one
Your Business Profile rebuilt, location and treatment pages live, listings fixed. You can click on all of it.
- Months two and three
Rankings start to move in your easier suburbs. Business Profile views and calls climb. Full SEO clients see the first content and links land.
- Months four to six
Movement in the competitive suburbs. Enquiries from organic search show up in your booking source dashboard with their own label.
- Every month
One report you can read at a glance: rankings by suburb, Business Profile calls, organic enquiries, and what we are doing next.
If a month goes by and you cannot point at something that changed, ask us. That is the deal.
Why not a big agency, a cheap one, or do it yourself?
| Comparison | Us | Big agency | Cheap SEO | Do it yourself |
|---|---|---|---|---|
| Who does the work | The team that built your site and knows your market | A junior you have never met | Offshore, templated, same for every clinic | Your practice manager, after hours |
| Knows the advertising rules | Yes. Everything is reviewed before it publishes | Sometimes. Ask to see their process | No. This is where the risky content comes from | Depends how much you have read |
| What you can see | Pages on your site, posts on your profile, a short report | A monthly PDF | A ranking screenshot | Whatever you remember to check |
| Connected to your bookings | Yes. Organic enquiries show in your dashboard | Rarely | No | No |
| Contract | Month to month | 6 to 12 months | Month to month, but nothing happens | None, and it shows |
| Price | From $850 a month | Several times that, plus a contract | Cheap, and you get what you pay for | Their evenings |
How it works
Diagnose. Design. Deploy.
Diagnose
Where you rank now, in which suburbs, who is above you and why. We also flag anything already on your site that would not survive a complaint, whether or not you hire us.
Design
The treatments and locations worth going after, in the order that gets results soonest. Pages planned, Business Profile mapped out, tracking set so every ranking move shows up in your dashboard.
Deploy
Business Profile, treatment and location pages and listings live in month one. Full SEO adds content and links every month after. One short report a month.
Questions practices ask about SEO
Local or Full?
If you run one site and the map is what matters, Local. If you cover a city, run several locations, or want to show up in AI answers, Full. Plenty of practices start on Local and move up once the map is theirs.
How long until we see something?
Three to six months for real movement. Six to twelve to own a competitive area. You will see the work from month one and the rankings from month two or three.
Will you get us to number one?
Nobody controls Google, so nobody can honestly promise a position. What we promise is the work, every month, and a report that shows exactly where it has got you.
What does showing up in AI actually mean?
When someone asks Google's AI or ChatGPT where to go for a treatment in your city, the answer comes from practices with clear, consistent, well-structured information online. Full SEO sets yours up that way.
Can you write our clinical content?
We write it, and your practitioners approve it. Nothing clinical publishes without a name against it. That is both good practice and what the advertising rules expect.
We have paid for SEO before and got nothing.
We hear that a lot. Usually the SEO was a report and not much else. Ours is pages you can click on your site and a Business Profile you can watch get busier.
Can we do SEO without the Patient Engine?
No. Rankings bring visitors. The Patient Engine turns them into booked appointments. Ranking a site that does not convert is a very slow way to waste money.
Is there a contract?
No. Month to month. But SEO you stop after two months is money in the bin, so do not start unless you will give it six.
Who owns the content?
You do. Every page, every article, every link, every review. If you ever leave, it all stays on your site and your profile.